In Cover Your Assets; players compete to become the first millionaire by building towers of matching sets made from 10 different types of asset cards (things like jewels; piggy banks; classic autos; and more). Each new set that is created is stacked crosswise on top of the previous set; covering; and protecting; all the sets beneath it. The top set of assets in your pile is vulnerable; and can be stolen by other players if they show you a matching asset card; or wild (which are Silver and Gold cards) from their hand. You can defend your stack by showing the challenger a matching card from your own hand. If you do; they can counter with another matching card of their own. The battle rages back and forth until one player can't respond; or bows out. If you win; you keep the set; if the challenger wins; they take the set. Regardless of who wins; ALL the cards used in the challenge are added to the set; increasing its value and allure to other players. To keep the set from being stolen by another player; the best thing you can do is to Cover Your Assets; by creating a new pair from your hand; or by stealing a set from the top of another player's stack during your next turn. At the end of the round scores are tallied; the cards are shuffled; and a new round begins. The first player to reach $1;000;000 wins!